Pionk named new account manager at HTK Marketing Communications

Karen Pionk

Karen Pionk

Mike Seyfer, partner/president & CEO, and Marsha Hystead, partner/chief creative officer, of HTK Marketing Communications announce the addition of Karen Pionk to HTK’s marketing and communications team as an account manager.

Pionk is an experienced marketing professional who has served as general manager at the Sheraton Duluth Hotel, manager of global accounts at HelmsBriscoe, and director of marketing for the Waterloo Black Hawks. She is also a community leader who is currently serving as vice chair at large of the Duluth Area Chamber of Commerce. She is a past board member of Visit Duluth and the Great Lakes Aquarium and has been active as a member of Skyline Rotary, the Leadership Duluth Steering Committee, the Tourism Task Force and the Bayfront Park Task Force to name a few.

“We are extremely excited to have Karen join us,” said Seyfer. “Her extensive background, strategic thinking and down-to-earth ability to develop exceptional relationships with clients really complements our approach. She is a great addition as we work together with our clients to meet their objectives and further their missions.”

In her new role as account manager at HTK, Pionk will work closely with clients and other agency account managers to produce strategic marketing plans designed to successfully meet HTK clients’ goals.

“HTK’s purpose is to create a healthier world and when your personal passion aligns with the passions of your employer, work becomes meaningful, “ said Pionk. “I look forward to bringing HTK’s commitment to our clients and to partnering with them to create healthier communities and a better world.”

In business for over 35 years, HTK Marketing Communications specializes in healthcare and cause-related marketing communications. Its aim is to improve lives and create a healthier world. Its clients include mid-market hospitals, health systems and nonprofits leading the transformation of health and healthcare in America.

Source: HTK press release

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